Building a successful fintech is not to be taken lightly. And even though the best entrepreneurs make it look simple, it comes down to having the right team. Throughout each phase of growth, having the right mix of skills and drive on your team can propel your firm to the top of the industry. In this series of posts, I’d like to spend some time looking at a few of the main challenges fintechs face when hiring for their team.
Branding and Marketing
Everyone wants to be the next Simple or Venmo, but success is more than a great model. Even well-built fintechs have failed because of one thing; marketing. A strong brand, as well as the marketing strategy to back it up, are crucial both pre and post-launch to gain the followers and users necessary to succeed. While many companies turn to established agencies to accomplish that, others bring talent in-house to build a brand from the ground up.
Building a successful marketing and branding team hinges on a few key points, but it can be a difficult balance to strike. First, it is rare to find one person who can successfully design a graphic brand, plan a marketing strategy, and inspire a following. While those select few professionals are rare, they can add a lot of value to your team.
There is a reason that successful fintechs stick in the minds of everyone they touch; they create an exclusive club that is easy to join. Through the colors, the name, and the way your customers interact with your brand, you are building a customer base that is also a fan club. Getting them in the door is also a major hurdle. Your ideal marketer needs to know how to carve out a precise niche of people that their messaging will not only reach but also people who will be moved to take the next step and convert. Building a presence on social media, in paid media, and in print is key to launching with enough momentum to get noticed and continue to grow.
While building the ideal team for any fintech requires a diverse team, you aren’t alone in your fight. Partnering with a specialized recruiter can take the stress of a talent search off of your plate. You can focus on innovation and future growth while a recruiter finds the best talent around for your team. If you’re ready to partner on your next talent search, contact me today at MarkMartinSearch.com.